e-Bay

Strategic Concepts & Mechanics

Signature MoveInformation War Before Every Battle

Operating PrincipleOpacity Through Entity Renaming

Strategic PatternSell the Buyer His Own Money

Strategic PatternBrand Prestige as Holding Company Currency

Signature MoveSell at the Ceiling, Buy at the Crash

Cornerstone MoveStack the Cascade, Keep 51% at Every Floor

Cornerstone MoveBuy the Wreckage, Extract the Jewels

Cornerstone MoveTurn Every Ally Into a Stepping Stone

Signature MovePersonal Enrichment Through Internal Transfers

Risk DoctrineCrash as Invitation, Not Crisis

Signature MoveVictory Without Mercy, Then Make Them Pay

Capital StrategyGovernment Subsidies as Launch Fuel

Relationship LeverageGratitude Is a Disease of Dogs

Competitive AdvantageProducer-to-Consumer Margin Capture

Capital StrategyStock Options as Majority Shareholder Self-Enrichment

Identity & CultureGrandmother's Cult of Superiority

Signature MoveSilence the Dissent, Control the Narrative

Decision FrameworkCreditor Coercion by Liquidation Threat

Primary Evidence

"Based on information released by the US stock market authorities, here are some of the startups in which Bernard Arnault has invested through his Dutch companies: 1800 Flowers (online flower-gift retailer); Ashford (cultural products e-commerce site); Boo (clothing e-commerce site); Boxman (online record store); Cryo Networks; Datek Online (online broker); e-Bay (online auctions); e-loan (real estate loans); epo.com (financial site); Firstmark (wireless local loop), in which Groupe Arnault invested $ 120 million; Furniture (office furniture e-commerce site); FusionOne (wireless technology); LeisurePlanet (tourism); Mercata (group buying); Mortgage (loans and credits); MotherNature (health and beauty); Pilinvest; MP3. com (online music); MyFamily.com (community site); Netflix (DVD rental); Oxygen Media (women's internet and TV), in which Groupe Arnault invested $ 122 million; Petopia (pet-related site); PlanetRX (health); VideoNet (interactive internet); Webvan (online grocery)."

Source:l'Ange Exterminateur

"B ernard Arnault achieves a particularly lucrative new stock market coup: during the summer of 1998, he bets $ 10 million on e-Bay, the star of American auction sites. It's the jackpot! He has decided to throw himself headlong and personally into the new economy. For this, he will borrow several financial vehicles. In a first phase, for dotcom purchases, mainly in the United States, he will mainly go through Arkaro Holding BV and Markas Holding BV, two companies based in the Netherlands, and Pilinvest SA and Waelinvest SA, two other companies based in Belgium. This relocation allows him to exempt himself from capital gains tax. And he hopes that these gains will be counted in billions... of dollars!"

Source:l'Ange Exterminateur

Appears In Volumes

l'Ange Exterminateur