El Tigre
Strategic Concepts & Mechanics
Primary Evidence
"This was not as manipulative as it might seem. When he was young, seeking to craft his public persona, he certainly calculated the effect of these confidences. But once he was firmly established as El Tigre, that behavior was by then, without a doubt, part of his nature. Moreover, there was also Azcárraga’s sentimentality; when he said: “No one but you,” he surely felt that way."
"Azcárraga enjoyed a strong presence among lower-ranking workers; following his father’s example, he visited the San Ángel studios every month to peek in on how the latest telenovela was going and to lift morale. His arrival seemed to make the earth tremble; conversations would abruptly stop. But then, surrounded by a crowd, the boss would set about asking about their families, congratulating the actresses on their marriages, lamenting that a relative was ill, or cracking jokes with the older employees. Almost everyone was proud that El Tigre was their boss."