Entity Dossier
entity

Equitable Life

Strategic Concepts & Mechanics

Operating PrincipleControl Volume and Cost, Not Price
Cornerstone MoveDouble Down When the Deal Looks Dead
Signature MoveAbsentee Landlord Who Sleeps Till Nine
Signature MoveThrowing-Up-in-the-Shower Test
Decision FrameworkHumble Offices as Trust Signal
Risk DoctrineRepeat Business Over New Bets
Competitive AdvantageStay Through the Cycle's Bottom
Identity & CultureFamily Business Feel at Institutional Scale
Capital StrategyBold Thinking Cheap Wallet
Relationship LeverageCold Calls as Deal Origination Engine
Strategic PatternChaos as the Buy Signal
Cornerstone MoveBet on the Jockey, Forget the Horse
Signature MoveReady Shoot Aim into the Fog
Cornerstone MoveWalk the Deal Around the Floor
Signature MoveDinner with the Waitstaff Watching
Signature MoveRaise Your Hand for the Grunt Work
Cornerstone MoveEquity Stakes for Distribution Leverage
Competitive AdvantageCableLabs Royalty-Free Standards Play
Cornerstone MoveStock Architecture to Lock Control
Competitive AdvantageBlackout as Franchise Leverage
Capital StrategyTax-Sheltered Growing Annuity
Capital StrategyInsurance Company Capital Over Banks
Signature MoveNever Bet the Whole Farm
Strategic PatternWarrants as Industry Coordination Currency
Decision FrameworkEmpathy as Negotiation Architecture
Signature MoveThrow the Keys on the Table
Signature MoveOwn a Small Piece of a Winner You Can't Run
Operating PrincipleDecentralized Cowboys with Centralized Benchmarks
Risk DoctrineWhat If Not as Decision Filter
Strategic PatternScale Economics as Survival Doctrine
Signature MoveAsk One Sharp Question to Crack Open Intel
Signature MoveCash Flow Not Earnings as Currency
Cornerstone MoveBuy the System, Pay With Its Own Cash Flow
Identity & CultureIntrovert's Edge Through Listening

Primary Evidence

"The Rainwater touch made partnering with him and the Basses attractive to many investors. Today, we would call these efforts private equity funds, but back then, they were just called partnerships. He really cultivated relationships that led to investing, not the other way around. It was impressive to see. At the time, remember, there was no private equity industry. So forming partnerships with institutional investors was one of the few ways to transact in bigger deals. In 1984, Richard and the Basses created one such partnership that ended up having particular relevance to me. The institutional partner was Equitable Life."

Source:The Fastest Tortoise - Winning in Industries I Knew Nothing About—A Life Spent Figuring It Out

"Two years later, the favor was returned. We got a call from a representative at Teachers Insurance, a longtime lender to TCI that still held warrants on our stock. The representative said that Teachers, Travelers, Equitable Life, John Hancock, and the others would be willing to lend $78 million to TCI, one of the largest loans to the cable industry at the time, at a rate nearly two points cheaper than the banks were offering, with much more flexibility. The insurance companies had seen how consistent our returns were over several years and felt confident to commit to a new line of capital for us. We first flew to New York to finalize the paperwork and celebrated, then quickly called a meeting in Denver to give the news to our banks. I’m sure Bob wanted to tell them all where they could go, but I stepped to the front of the room and said politely, “I’m happy to announce TCI has arranged for alternate financing, so it’s going to be possible for any bank that wants to reduce their exposure to do so on a timely basis.” Then we let the banks know that their interest rates weren’t good enough. “From this day forward, the company is a prime-rate borrower,” I said, meaning TCI deserved lower rates than other companies were getting. Five of the seven banks wanted to stay in, and they rewrote their covenants with more flexible terms and lower borrowing rates."

Source:Born to Be Wired

Appears In Volumes