Erling

"Erling decides to give it a try. Poinsettias and pens have taught him a lot about how to make a profit – high turnover and as small an inventory as possible. Now he wants to try the same model in fashion."

"Erling's thoughts constantly return to business. His ideas have worked, but they tend to stall just when he thinks he has a hit on his hands. Like the Advent star Tindra, sold in a million copies and the cornerstone in the establishment of his business chain Pennspecialisten. But when Tindra was to be exported to the USA, it turned out that it did not meet the American fire safety regulations. Pennspecialisten is still growing, but the business is threatened by the ballpoint pen, which was recently invented in Hungary."

"When Stefan Persson arrives at work at H&M's headquarters in Salénhuset near Norrmalmstorg in central Stockholm, many employees are already there – buyers, economists, and assistants. He quietly greets those he meets in the office landscape. His father's rustic desk remains in the CEO's office as well as a porcelain donkey that his father, for some reason, had taken a liking to.[29](private://read/01jas9tvg84jycb27616w1f9k8/notes.html#note-29) Stefan Persson settles into the soft office chair. In 1982, he is 35 years old and CEO of a rapidly growing clothing company, with competitors constantly breathing down his neck. Advice and tips he can always get from Erling, who has an office in the neighboring building so as not to "get in the way" of Stefan Persson. At the same time, the young CEO realizes that he must manage on his own, build his own alliances, and a group of confidants."