Ferret-Savinel
Strategic Concepts & Mechanics
Primary Evidence
"He agrees to take over the management, but wishes to drop the public works part of its activity, to focus only on the real estate development part, which he considers more conducive to value creation. He surrounds himself with highly qualified executives: Michel Lefebvre, the "giant" of communication and sales, Hughes Motte, a highly skilled technician, Alain Dinin, as secretary-general, today the president of Nexity, Georges Pons, former lawyer and legal director, and finally, he benefits from the advice of Pierre Godé, at the time a lawyer at the Lille bar. Ferret-Savinel becomes Ferinel, specializing in holiday residences by the sea and in the mountains and in housing construction. In this context, he has business relations with Jean-Pierre Willot and his real estate service that are looking to enhance the industrial wastelands of BSF and transform them into building plots."
"A new player has therefore just invited himself to the table of contenders. Bernard Arnault is indeed not known to the general public. He is a rather discreet character, raised in the tradition of the great families of the North. His father, Jean Arnault, leading the Roubaisien building and public works group, Ferret-Savinel, is a recognized and appreciated business leader by his peers."