Fortune magazine
Strategic Concepts & Mechanics
Primary Evidence
"Simple in theory, the operation is actually much more complicated in practice2. In order to maintain control over Le Bon Marché, it is imperative that Arnault strengthens his majority in the company beforehand. How? Le Bon Marché, which is absorbing Conforama, must compensate for this contribution with new shares given to the contributor, namely Financière Agache. The larger the contribution in relation to the absorbing company, the more shares the contributor receives, and therefore the higher their participation in the new company. Thus, the operation is based on the evaluations of Conforama and Le Bon Marché. The former is given a flattering value corresponding to a share price that multiplies profits by 17.5, whereas the norm in the distribution sector is around 13-14. The latter, on the other hand, is not as impressive. Its buildings, which constitute its main asset, are evaluated based on a pessimistic price per square meter of around 20,000 francs, which seems low for the Sèvres-Babylone neighborhood where they are located. According to the expert commissioned by Financière Agache, their total value would be 1.2 billion. However, a few weeks earlier, Bernard Arnault himself had been more optimistic about Le Bon Marché in an interview with Fortune magazine: "The 100,000 square meters of floor space in the 16th arrondissement of Paris are worth at least 2 billion francs." In any case, the chosen method of calculation now allows him to control Le Bon Marché not at 65.53%, but at 89.96%."
"As Safdie said, Kwek is a very powerful man. When Fortune magazine asked in 1995: “Just who the heck is Kwek?”, after the Singaporean had bought the Plaza from Trump, it was both in bemusement and awe."