Frisco

"It was also Rupert who came up with the name for the ground coffee. ‘When you think of coffee, what springs to mind?’ he asked Entek’s directors. ‘I think of a bearded old man in a leather armchair puffing at his pipe and drinking coffee!’ Thus the name Senator was born. The name Frisco for their instant coffee also held great appeal for consumers. ‘The name itself evokes the impression of something quick, don’t you agree?’ René Morkel said in an interview with an English magazine that published a highly positive article about the origins of the women’s company a quarter of a century later."

"The women’s company’s first products were Braganza Tea, Tendertee Tips and Senator Coffee, later followed by Frisco instant coffee. According to René Morkel, the names mainly came from Rupert. He proposed Braganza for the tea, recalling the Portuguese princess Catharina da Braganza who had married Charles II of England in 1662 and popularised tea at the royal court and in the West. The label on the packet depicted her presenting the king with a chest of tea. This was a typical Rupert touch: a product had to have a ‘personality and an address’, and be linked to a story sales people could tell."