Holland
Strategic Concepts & Mechanics
Primary Evidence
"Our parent company would be based in Holland because of that country’s attractive tax environment. An Irish company would hold boo’s intellectual property rights, while a string of companies in France, Germany, Sweden, the US and Britain would hold our assets in each of those countries. Patrik loved this sort of work, but Kajsa"
"When IK got its name, Savén had already made one of his most important deals, the purchase of the publishing house Liber together with, among others, the competitor Nordic Capital. “We couldn’t afford to buy it ourselves.” They also bought Esselte Publishing, with Norstedts Förlag, from Savén’s old domains and merged it with Liber. Three years later, the new publishing house was sold to Holland. “We signed at half past six in the morning at Procordia’s old office. There was always someone who needed to go somewhere, sometimes you just had to take the time you could find,” Björn recalls."