Entity Dossier
entity

House

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"The same year, to his medalists of labor, he explains: “Behind the contract that binds you to the House and the House to each of you, there is a moral contract, a contract of trust that binds us to each other with our clients and which is the true foundation of the work… The true boss is the client. We are on the same side of the barrier, you and I. We depend on the client’s choice who is in front of us.” And to note: “We cannot levy anyone with little blue papers like those of the Ministry of Finance. We are never in a position of strength… It is the client who makes the payment.”"

Source:Michelin: A Century of Secrets

"Imperative instruction: never tell anyone—except the hierarchy—what you know, what you do, or what you prepare. Silence is more than a law; it is a duty. “Reckless chatter,” Edouard had said, “can be costly to the House.” Or again: “Discretion is an essential quality just like honesty and work.” This is true within the company as well as outside working hours. Clermont-Ferrand lives under a pall of silence, in fear of spies and informers."

Source:Michelin: A Century of Secrets

Appears In Volumes