Jörgen Andersson
Strategic Concepts & Mechanics
Primary Evidence
"H&M's purchasers are skilled negotiators. While other clothing chains let manufacturing costs dictate the price to customers, H&M has turned the tables and bases their prices on what they believe the customer is willing to pay. If the polo shirt is to cost 159 kronor in the store, it is the buyers’ task to make it possible.[73](private://read/01jas9tvg84jycb27616w1f9k8/#note-73) When H&M's production manager Jörgen Andersson is interviewed by the TV team, he explains that H&M bargains as hard as it can in the poor countries of Asia."
"First, the global marketing chief leaves. Then even Jörgen Andersson, who many saw as the obvious candidate for CEO and was the one who carried out groundbreaking fashion collaborations with names like Karl Lagerfeld and Madonna.[118](private://read/01jas9tvg84jycb27616w1f9k8/#note-118)"