Entity Dossier
entity
Jackie
Strategic Concepts & Mechanics
Signature MoveProduct Obsession Over Marketing
Cornerstone MoveTotal Control Vision-to-Market
Competitive AdvantageMagic Over Logic Product Design
Identity & CultureAnti-Brilliance Employee Strategy
Operating PrincipleNature-Derived Invention Method
Signature MoveDeliberate Obtuseness Strategy
Signature MoveEngineering-Design Unity
Signature MoveEdisonian Empirical Testing
Decision FrameworkSingle Message Marketing Discipline
Signature MoveNo Memos Ever Dialogue
Identity & CultureMisfit Identity as Advantage
Strategic PatternConstant Patent Revolution
Primary Evidence
"Everyone is empowered to be creative and knowledgeable Or at least to feel that creative contributions are encouraged. In practice, of course, most ideas come from within whichever depart- ment they are supposed to come from, but not always. The idea of putting our helpline number on the handle of the machine - we are the only company to do this - came from Jackie on the service desk. And, when we were having trouble getting the motor seal to seal properly every time, someone else from the service department, a chap called Pete, discovered that if you did up the screws in cylinder head manner (in a prescribed order) that they would be 100 per cent effective."
Source:Against the Odds - An Autobiography