Joseph Heller

Strategic Concepts & Mechanics

Strategic PatternSixty Percent Black Psyche Merchandising

Signature MoveMeltdown Rankings to Override Buyer Cowardice

Cornerstone MoveVertical Calendar to Kill the Middleman

Signature MoveNaked Stunts and Guerrilla Community Pulls

Risk DoctrineFounder's IPO Governance Trap

Identity & CultureVision Alignment or Organizational Drift

Signature MoveNever Discount the Dollar or the Brand

Signature MovePay Factories First, Get Delivery First

Cornerstone MoveSolve the Body Problem Then Own the Category

Operating PrincipleDesigner Over Buyer as Control System

Competitive AdvantageOne Super-Designer Outweighs Twenty

Identity & CultureFunction Is the Fashion

Primary Evidence

"What is your essential reading / audio list for 2019? Good to Great, by Jim Collins The 7 Habits of Highly Effective People, by Dr. Stephen R. Covey The Goal, by Eliyahu Goldratt The Psychology of Achievement, by Brian Tracy Catch 22, by Joseph Heller Atlas Shrugged, by Ayn Rand The Tipping Point, by Malcolm Gladwell Shoe Dawg, by Phil Knight The Prince, by Machiavelli Black Box Thinking: The Surprising Truth about Success – And Why Some People Never Learn from Their Mistakes, by Matthew Syed 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works—A True Story, by Dan Harris After On: A Novel of Silicon Valley, by Rob Reid How I Built This, by Guy Raz (NPR podcast series) Middlesex, by Jeffrey Eugenides The Goldfinch, by Donna Tartt The Diamond Cutter: The Buddha on Managing Your Business and Your Life, by Geshe Michael Roach Guns, Germs, and Steel, by Jared Diamond Tinker Tailor Soldier Spy, by John le Carré The Lord of the Rings, by J. R. R. Tolkien The Fountainhead, by Ayn Rand"

Source:Little Black Stretchy Pants

Appears In Volumes

Little Black Stretchy Pants