Entity Dossier
entity

Julius Caesar

Strategic Concepts & Mechanics

Signature MoveBerthier's Pen as Force Multiplier
Signature MoveCupboard Drawers for Compartmentalized Focus
Signature MoveImpatience as Operating Tempo
Strategic PatternCaesar's Playbook as Operating Manual
Decision FrameworkSmall Detail Decides Great Events
Strategic PatternRead the Terrain Before You Arrive
Identity & CultureHonour Over Liberty as Motivational Lever
Operating PrincipleGuide Opinion, Never Debate It
Operating PrincipleDelegate Execution, Dictate Intent
Cornerstone MoveCrisis as Institution-Building Opportunity
Signature MoveSevere to Officers, Kindly to Men
Relationship LeverageControlled Accessibility as Status Architecture
Signature MoveFive-Hour Reviews to Know Every Shoe
Cornerstone MoveAncient Glory as Mass Motivation Engine
Cornerstone MoveConverge All Force on the Decisive Point
Risk DoctrineAppropriately Severe Examples Save Thousands
Decision FrameworkChunking for Initiative Taking
Identity & CultureGenuine Retailer Identity Commitment
Signature MoveSix-Month Grievance Venting System
Signature MoveWhite Papers Before Major Moves
Signature MoveReasonable Beats Optimal Always
Signature MovePay Premium to Win Premium
Operating PrincipleEach SKU Profit Center Discipline
Signature MoveNo Secretaries No Secrets Policy
Cornerstone MoveDiscontinuity as Core Strategy
Risk DoctrineGrowth Skepticism as Discipline
Cornerstone MoveOvereducated Underserved Targeting
Competitive AdvantageEntrepreneurial Vendor Treasure Hunting
Strategic PatternBrooks Brothers Strategy

Primary Evidence

"Napoleon also took 125 books of history, geography, philosophy and Greek mythology in a specially constructed library, including Captain Cook’s three-volume Voyages, Montesquieu’s The Spirit of the Laws, Goethe’s Sorrows of Young Werther and books by Livy, Thucydides, Plutarch, Tacitus and, of course, Julius Caesar. He also brought biographies of Turenne, Condé, Saxe, Marlborough, Eugène of Savoy, Charles XII of Sweden and Bertrand du Guesclin, the notable French commander in the Hundred Years War. Poetry and drama had their place too, in the works of Ossian, Tasso, Ariosto, Homer, Virgil, Racine and Molière.6 With the Bible guiding him about the faith of the Druze and Armenians, the Koran about Muslims, and the Vedas about the Hindus, he would be well supplied with suitable quotations for his proclamations to the local populations virtually wherever this campaign was finally to take him. He also included Herodotus for his – largely fantastical – description of Egypt."

Source:Napoleon

"A contemporary recalled Napoleon withdrawing to the school library to read Polybius, Plutarch, Arrian (‘with great delight’) and Quintus Curtius Rufus (for which he had ‘little taste’).39 Polybius’ Histories chronicled the rise of the Roman Republic and offered an eyewitness account of the defeat of Hannibal and the sack of Carthage; Plutarch’s Parallel Lives included sketches of Napoleon’s two greatest heroes, Alexander the Great and Julius Caesar; Arrian wrote the Anabasis of Alexander, one of the best sources for Alexander’s campaigns; Quintus Curtius Rufus produced only one surviving work, a biography of Alexander."

Source:Napoleon

"Soon after his arrival at the Tuileries, Napoleon collected twenty-two statues of his heroes for the grand gallery, starting, inevitably, with Alexander and Julius Caesar but also featuring Hannibal, Scipio, Cicero, Cato, Frederick the Great, George Washington, Mirabeau and the revolutionary general the Marquis de Dampierre. The Duke of Marlborough, renowned for his victory at the battle of Bleinheim, was included, as was General Dugommier, whose presence alongside such genuine military giants as Gustavus Adolphus and Marshal Saxe must have been based on his perspicacity in spotting Napoleon’s worth at Toulon. Joubert was there too, since he was now safely dead."

Source:Napoleon

"Napoleon learned many essential leadership lessons from Julius Caesar, especially his practice of admonishing troops he considered to have fallen below expectations, as at Rivoli in November 1796. In his book Caesar’s Wars, which he wrote in exile on St Helena, he recounts the story of a mutiny in Rome: Caesar had laconically agreed to his soldiers’ demands to be demobilized, but then he addressed them with ill-concealed contempt as ‘citizens’ rather than ‘soldiers’ or ‘comrades’. The impact was swift and telling. ‘Finally,’ he concludes, ‘the result of this moving scene was to win the continuation of their services.’90 Far more often, of course, he lavished praise: ‘Your three battalions could be as six in my eyes,’ he called to the 44th Line in the Eylau campaign. ‘And we shall prove it!’ they shouted back.91"

Source:Napoleon

"Napoleon made little effort to conceal his role-model as a lawgiver, civil engineer and nation-builder. ‘He reformed the calendar,’ he wrote of Julius Caesar, ‘he worked on the wording of the civil, criminal and penal codes. He set up projects to beautify Rome with many fine buildings. He worked on compiling a general map of the Empire and statistics for the provinces; he charged Varro with setting up an extensive public library; he announced the project to drain the Pontine marshes.’77 Although it is too early to say whether the institutions Napoleon put in place will last as long as Caesar’s, he clearly put down what he called ‘some masses of granite as anchors in the soul of France’."

Source:Napoleon

"In the context of the career of Julius Caesar,"

Source:Becoming Trader Joe

"Ortega offers an explanation of how such a person can get an enterprise started. In the context of the career of Julius Caesar, an entrepreneur who started without power, Ortega says of the state: Human life, by its very nature, has to be dedicated to something, an enterprise glorious or humble, a destiny illustrious or trivial. . . . The State begins when groups, naturally divided, find themselves obliged to live in common. This obligation is not of brute force, but implies an impelling purpose, a common task which is set before the dispersed groups. Before all, the State is a plan of action and a Programme of Collaboration. The men are called upon so that together they may do something. . . . It is pure dynamism, the will to do something in common, and thanks to this the idea of the State, is bounded by no physical limits. . . . Never has anyone ruled on this earth by basing his rule essentially on any other thing than public opinion. . . . Even the man who attempts to rule with janissaries depends on their opinion and the opinion which the rest of the inhabitants have of them. The truth is that there is no ruling with janissaries. As Talleyrand said to Napoleon, “You can do everything with bayonets, sire, except sit on them!” (The Revolt of the Masses, chapter 14, “Who Rules in the World?”)"

Source:Becoming Trader Joe

Appears In Volumes