Karl Lagerfeld

"German-born Karl Lagerfeld had moved to the fashion capital Paris in his twenties, where he became known for his innovative haute couture creations. This refers to the absolute pinnacle of exclusive fashion, clothes worn by the fashion elite and the very richest. The idea of a single mother being able to afford to wear Lagerfeld was unthinkable. But H&M breaks new ground in its philosophy of fashion at the lowest price when it starts a collaboration with Karl Lagerfeld, who designs a collection for H&M at prices that are a mere pittance compared to what they would have cost on Rue du Faubourg Saint-Honoré in Paris."

"H&M is praised for the initiative to make designer fashion at this level accessible to the public. However, there is also criticism, and it comes from an unexpected quarter – namely, the designer Karl Lagerfeld himself. Despite the concept being designer fashion at a low price, his items are released in a limited edition. The first Lagerfeld collection sells out in just a few hours. This was not Lagerfeld's vision for the collaboration. In an interview with the German magazine Stern, he says: "I think it's embarrassing that H&M has let down so many people. It's snobbery created by anti-snobbery."[102](private://read/01jas9tvg84jycb27616w1f9k8/#note-102)"

"First, the global marketing chief leaves. Then even Jörgen Andersson, who many saw as the obvious candidate for CEO and was the one who carried out groundbreaking fashion collaborations with names like Karl Lagerfeld and Madonna.[118](private://read/01jas9tvg84jycb27616w1f9k8/#note-118)"