Kent

"of investments. Larry Tisch started his business career by buying up hotels and plowing the profits into a seemingly unrelated collection of businesses: movie theaters (Loew’s), insurance (CNA), cigarettes (Kent), watches (Bulova), ships, oil rigs, and finally broadcasting when he became head of CBS. The common thread that Tisch de- tected was an untapped potential to generate tons of cash. He had no all-encompassing corporate profile in mind as he built his holdings. For Larry Tisch, the game was business and the cash at the end of the day was how you kept score."

"had expected. Lorillard ’s strongest cigarette brand, Kent, which had been a winner in the 1950s, was losing market share to Marlboro and Winston. The company had no framework for developing new prod- ucts, and it nearly destroyed its mainstay menthol brand, Newport, by changing the blend, a move that cost it 20 percent of its volume. The"