Kinder

"He is Michele Ferrero, the Italian genius of 'making,' the inventor of hugely successful products such as Nutella, Kinder, Ferrero Rocher, Mon Chéri, Estathé, Fiesta, and Tic Tac: products that have become familiar brands recognized in every corner of the planet, thanks to which the Group bearing his name grew from a thousand employees in the fifties to four thousand in the sixties, to then rise to ten thousand in 1990, up to the current 41,441 worldwide."

"Today, Kinder is a company within a company. We owe Salice additional details on the origin of the Kinder Division: "It was a new category of chocolate, able to reassure mothers for its high percentage of milk and for its portioning, but also capable of satisfying the sweet tooth and the desire for tasty treats of the youngsters. The idea of Kinder Chocolate arose during a visit by Michele Ferrero, incognito as he liked to do, to the sales points in Frankfurt. In front of the chocolate bar section, he asked some colleagues – and therefore first himself – how to enter the chocolate bar market. The answer he gave was a chocolate bar specialized for children, not whole, but divided into many bars, each individually wrapped. Because it is portion-controlled, Kinder Chocolate can be regulated by the mother according to the various needs of the moment. Even if the mother gives the child only one bar, she does not give him a piece of chocolate, but a finished portion, and the child is happy. The presence of the cardboard box gives a particular elegance to the product."