L’Express
Strategic Concepts & Mechanics
Primary Evidence
"He speaks enthusiastically about the United States, a country of free competition, “without prejudice, without barriers.” He deeply admires their antitrust laws, the inheritance system that fosters constant regeneration of the economic fabric. He appreciates their “rejection of nepotism.” So many fundamental virtues, “while the French, he confided to Jean-Jacques Servan-Schreiber, the director of L’Express, are sadly Colbertist.”"
"A new and perhaps decisive element: in 1967, Michelin presented the ZX, more universal than the X and better suited to the powerful and fast cars of those vroom-vroom times. A boost in programs: five new factories in 1971 on the European continent; Bamberg, Hamburg, Trier in Germany, Fossano, Alessandria, Turin (Stura) in Italy. In 1972, seven factories. By 1974, Michelin had forty-five factories around the world and its production had quintupled in fifteen years. L’Express hailed Michelin as “one of the greatest builders of the Western world.”"