Le Chasseur français
Strategic Concepts & Mechanics
Primary Evidence
"It was while listening to the radio in Nice that Jean Arnault learned that Bernard had bought Le Chasseur français. He was furious. He called him, but in the meantime, his son had gone to the United States. He turned to Michel Lefebvre, who immediately found an excuse for him: everything happened very quickly, Bernard didn't have time. Jean Arnault, once again, bowed down. Thus, facing his father, with the support of his grandmother, knowing how to become indispensable, working hard, masking his game, sheltered behind his appearance of a first communicant, taking risks, analyzing situations far from the fashions of the moment, using emotional strings, mastering power relations, playing three moves ahead with cold determination, Bernard Arnault succeeded in his gradual takeover of power, within the family framework. A pattern that he will reproduce later identically, adapting it to circumstances, and which will allow him, in a few years, to reach the heights of power and fortune."
"Bernard Arnault did not resell Le Chasseur français to Tapie. "What agreement?" he says to him. The intermediary does not remember ever holding such an agreement and Arnault claims that it never existed. Tapie cannot file a complaint since the carry-over agreement, if it ever existed, was illegal given his legal situation. And Arnault will resell Le Chasseur français himself, with a nice profit."
"The refocused Ferinel group experiences rapid and fruitful development. This success encourages Bernard Arnault to find other playgrounds. He acquires Le Chasseur français which he will resell and which will earn him a dispute with Bernard Tapie. He attempts an incursion into fast food, without success. The arrival of the left in 1981 opened new horizons for him. Charmed by the idea of continuing to practice his profession in a broader and more open market, and discovering new ideas, he decided to go and establish a real estate development subsidiary in the United States himself."