Margaret Simons
Strategic Concepts & Mechanics
Primary Evidence
"Stokes continued to look beyond shopping centres. Planning and building regulations were multiplying faster than the population. The fun had gone out of it, and while there was still money to be made, the golden days were over. Having founded CPI as a public company, in 1977 Stokes and Bendat decided to privatise – but through a strange mechanism. Instead of the pair buying directly, their associated private companies, Retford Pty Ltd and Villaro Pty Ltd, employed a mining company, North West Mining NL, to make a takeover bid. The money for the takeover was raised through a loan organised by North West from the merchant banker Hill Samuel, which later became the Macquarie Bank. The loan was to be repaid by declaring a dividend funded from revaluing the shopping centres after the takeover deal was complete. The complicated deal was put together by Geoffrey Cohen, for years Stokes’ corporate lawyer, and director of many of his companies. Also acting for the pair at this time was David Gonski, then with the law firm Freehills. A key feature of the Stokes–Bendat success, as it had been with that of the Stokes and Merifield partnership, was their ability to hire the best advisers and work closely with them. Why was the deal done through the proxy company? Stokes later told journalists there was ‘nothing untoward about it’. The reason had been legal problems to do with tax and capital distribution. ‘It would not have been possible without the interpositioning of another public company.’8 It was less than a complete explanation. Retford and Villaro were trust companies, and the beneficiaries of the trusts were members of the Stokes and Bendat families. The directors were Cohen and a chartered accountant. Stokes and Bendat did not technically control the companies but had the power to appoint and remove their trustees. In fact, they were clearly their companies, used both for this transaction and for their interest in South Western Telecasters. When it came to CPI, Stokes and Bendat were selling their shares to their own associated companies and asking other shareholders to follow. It was effectively a related-party transaction but without the level of transparency that would have been necessary if the deal had been done directly, rather than through North West. The offer document declared that the shares would ultimately be transferred to Retford and Villaro, and it also disclosed that Stokes and Bendat had ‘an association’ with those companies but was less than completely transparent about the nature of the association."
"Perth FM radio was a source of effortless cashflow for the Bendats and the Stokes, but their involvement was as investors, observers and learners rather than managers. Treasure ran the station, and as directors Stokes and Bendat attended board meetings, listened and learned. ‘Brian Treasure taught me everything I know,’ Bendat has said."
"quoted Stokes as saying, in reply to a question about his origins, ‘I am a beginning, not an end.’"
"‘I’ve never really thought about money,’ he told the journalist, who noted the leather furniture, the blue carpet and the original art on the walls. ‘You do what you do and if everything goes right you make money. Money should not be your primary objective. It should be a by-product of something you do better than anyone else.’ It was a claim Stokes made many more times in the years to come, no matter how often his actions belied his words. Stokes made it clear that he had bigger plans – that this was the start of a media empire. ‘I have made no secret of the fact that if legislation is changed we are interested in expanding our activities in the media. That doesn’t mean we’ll take on just any old radio or TV station. They will have to meet our criteria.’ The criteria, said Stokes, were that they should ‘entertain and also be the catalyst for change’. What change he wanted to see was not clear."