Entity Dossier
entity

Marguerite

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"Born in Paris in 1892, Robert Puiseux is the son and grandson of astronomers. The war interrupted his studies when, as a “taupe” at Lycée Henri-IV, he was preparing for Polytechnique. His passion for mountains led him to meet the Michelins. Two years after the marriage of his sister Marguerite with Jean Michelin, André’s eldest son, he married Anne, Edouard’s third daughter. Tested like everyone else, entrusted with various missions, he was ultimately given the responsibility of “the technique,” the heart of the citadel. Punctual, discreet, solid, hardworking, and tireless, the adopted Auvergnat immersed himself in the mold that was imposed on him."

Source:Michelin: A Century of Secrets

"Edouard is nevertheless not a man to put all his eggs in one basket. He puts tires on wheelbarrows (1894), on children’s cars (1896). His daughter Marguerite takes her first outing in her pram ‘on air’[7](private://read/01jkqdqdgs7t399cyecbezrhj0/#ftn_fn7)."

Source:Michelin: A Century of Secrets

Appears In Volumes