Master-McNeil
Strategic Concepts & Mechanics
Primary Evidence
"In June 1999, Confinity signed Master-McNeil to name its beaming product. Master and her team interviewed Thiel, Levchin, Nosek, and other Confinity employees. Together, the group solidified what the name should suggest: Convenient, easy, simple to set up/ use Instant, fast, instantaneous, no waiting, time-saving, quick Portable, handy, always with you Transmit, “beam,” exchange, send/ receive, give/ get Money, accounts, financial transactions, numbers, moving money around"
"In June 1999, Confinity signed Master-McNeil to name its beaming product. Master and her team interviewed Thiel, Levchin, Nosek, and other Confinity employees. Together, the group solidified what the name should suggest: Convenient, easy, simple to set up/use Instant, fast, instantaneous, no waiting, time-saving, quick Portable, handy, always with you Transmit, “beam,” exchange, send/receive, give/get Money, accounts, financial transactions, numbers, moving money around"