Entity Dossier
entity

Maurice Farman

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"On March 7, 1911, three years to the day after the creation of the prize, Eugène Renaux (a Peugeot dealer) and his passenger Albert Senouque tried their luck on a military-type “Maurice Farman” equipped with a robust 50 HP Renault engine. Departure from Bue, a stopover of about twenty minutes in Nevers, navigation by compass, the spires of the Clermont-Ferrand cathedral, the summit of the puy de Dôme. A trouble-free flight. The feat is timed at five hours ten minutes forty-six seconds."

Source:Michelin: A Century of Secrets

"And its ideas on military aviation, as the battles intensified, will have prevailed, despite the reservations and inertia that the two brothers will have had to overcome. In 1915, twenty squadrons of Maurice Farman and Voisin are specifically tasked with going to bomb enemy lines. In 1918, it will be recognized that the bombing squadrons — there will be thirty-two by the end of the war — will have carried out numerous attacks, destroyed encampments, factories, marshaling yards, canals, ports. And the airplane, definitively, will supplant the airship. Michelin will have won “its” war[17](private://read/01jkqdqdgs7t399cyecbezrhj0/#ftn_fn17)."

Source:Michelin: A Century of Secrets

Appears In Volumes