Entity Dossier
entity

Michelins

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"In June 1898, the Michelins established a “profit-sharing booklet” at the factory, awarded to their best workers, “to intelligent and conscientious men who help us with all their power.” The participants—official freemasonry within the company—receive a red cardboard booklet. The objectives are clearly defined: “We wish for the participants to consider that they are at home in the factory. “Our factory will be a model factory the day all workers are participants and are worthy of it. “Our participants can do two things to achieve this beautiful result: 1. Set an example for other workers. 2. Attract new intelligent and hardworking workers to the factory. There are enough honest people who want to earn their bread, so there is no need to hire lazy workers or liars."

Source:Michelin: A Century of Secrets

"He knows the Michelins well, since the time when he was chief engineer at Mors, a prestigious client for Clermont-Ferrand, always brilliantly positioned in major international competitions. Like the Michelins, he distinguished himself by participating in the war effort and contributing as an industrialist to victory. The Auvergnats made airplanes and bomb launchers, he made shells. Millions of shells."

Source:Michelin: A Century of Secrets

Appears In Volumes