Entity Dossier
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Microsoft Network

Strategic Concepts & Mechanics

Cornerstone MoveEquity Stakes for Distribution Leverage
Competitive AdvantageCableLabs Royalty-Free Standards Play
Cornerstone MoveStock Architecture to Lock Control
Competitive AdvantageBlackout as Franchise Leverage
Capital StrategyTax-Sheltered Growing Annuity
Capital StrategyInsurance Company Capital Over Banks
Signature MoveNever Bet the Whole Farm
Strategic PatternWarrants as Industry Coordination Currency
Decision FrameworkEmpathy as Negotiation Architecture
Signature MoveThrow the Keys on the Table
Signature MoveOwn a Small Piece of a Winner You Can't Run
Operating PrincipleDecentralized Cowboys with Centralized Benchmarks
Risk DoctrineWhat If Not as Decision Filter
Strategic PatternScale Economics as Survival Doctrine
Signature MoveAsk One Sharp Question to Crack Open Intel
Signature MoveCash Flow Not Earnings as Currency
Cornerstone MoveBuy the System, Pay With Its Own Cash Flow
Identity & CultureIntrovert's Edge Through Listening

Primary Evidence

"Strategically, I knew that Bill was blocking an easy play between AOL, the fastest-growing online service, and TCI, the largest cable operator in the country. But I also believed what he was saying about the market, so I asked him, “What are you suggesting? What’s the alternative?” “Well, why don’t you just buy twenty percent of Microsoft Network? This is going wide fast, and it’s certain to be a massive success.” “What are you going to charge me for this?” I asked. “Well, why don’t you pay me the same amount you were going to pay Paul for his block. This could be worth an enormous amount… who knows?” This was a rather rich ask. Gates was seeking, for just 20 percent of his new and untested service, the same price we were about to pay for 25 percent of the leader in the online access business. It might sound a little arrogant, yet it also sounded like the truth."

Source:Born to Be Wired

"To his credit, Bill conceded he had been blindsided by the government’s onerous restrictions and overconfident about the Microsoft Network in the early days of online. “Yeah, John, you know, I’m really sorry about that. Why don’t I just return your Liberty shares?” And that’s exactly what he did, returning the shares in Liberty in 1996, even though Liberty shares over the same two-year period had increased dramatically as well. Bill saw past the profit and saw more in the gesture. He was fair, which is one of the highest compliments one CEO can give another in the blood sport of dealmaking."

Source:Born to Be Wired

Appears In Volumes