Mon Chéri

Strategic Concepts & Mechanics

Signature MoveMrs. Valeria Is the Real CEO

Identity & CultureSixteen Commandments for Human Leadership

Operating PrincipleRetire Into the Laboratory Never the Boardroom

Competitive AdvantageDis Lu a Niun — Stealth as Strategy

Cornerstone MoveScarcity Into Sweet: Substitute Until You Win

Competitive AdvantageRaw Material Obsession to the Altitude

Signature MoveFamily Treasury, Never the Stock Exchange

Risk DoctrineSow Wisely, Accept Magpie Losses

Signature MoveIncognito in the Supermarket Aisle

Cornerstone MoveDiscover the Latent Desire, Then Invent the Category

Strategic PatternChildren's Hearts Win Mothers' Wallets

Cornerstone MoveBuild the Machine Nobody Can Copy

Identity & CultureMissionary Over Mercenary Entrepreneur

Signature MoveNo Party Without Ferrero

Operating PrincipleDeseasonalize the Product Calendar

Signature MoveSeventy Tastings Before Daylight

Primary Evidence

"He is Michele Ferrero, the Italian genius of 'making,' the inventor of hugely successful products such as Nutella, Kinder, Ferrero Rocher, Mon Chéri, Estathé, Fiesta, and Tic Tac: products that have become familiar brands recognized in every corner of the planet, thanks to which the Group bearing his name grew from a thousand employees in the fifties to four thousand in the sixties, to then rise to ten thousand in 1990, up to the current 41,441 worldwide."

Source:Michele Ferrero

"The product I love the most? Certainly Nutella, but Mon Chéri is the product from the beginnings, the one that excites me to remember. It was the beginning of the fifties and we went to Germany because I thought that the chocolate market should look North, where they consume it all year round."

Source:Michele Ferrero

Appears In Volumes

Michele Ferrero