Morena Salvatore

"unique." "You must go and see, contact people, understand the competitors' products that are affecting ours..." And so I traveled the world," confirms Morena Salvatore, who has been in marketing in Alba for years. "From Tokyo to Shanghai, from Hong Kong to Beijing, from Johannesburg to New Delhi... In this wide geographical horizon, Mr. Michele inserted and planned time around the appointments marked on his agenda. For example, he knew that Valentine's Day in Italy lasts just one day, but in America and Japan it lasts several days, it's a gift not only for your loved one, but also for friends, your teacher, your neighbors, it's a celebration of affection, and he wanted to try to introduce this concept in other countries as well. A 360-degree lovers' celebration." The vision of Michele Ferrero, his international vocation, would become part of a corporate culture that has never ceased to live."

""There must be a harmony of sounds, a chorus of flavors, whatever ruins it all get rid of it, choose only those with the most delicate notes," are the words of Ferrero according to Morena Salvatore. Another witness of those product development meetings, Teresio Ugo Marasso, recalls another recurring phrase: "Tell me I am crazy, but still do as I say. You technicians must realize the product, then I as an entrepreneur will decide.""