Okafuji
Strategic Concepts & Mechanics
Primary Evidence
"In 2017, four years after the introduction of morning-style work, Okafuji implemented a management policy that one would hope other company presidents would imitate as well. It is support for employees who are fighting long-term illnesses and, sadly, for those who have lost their lives. When he became president, an employee in the textiles division was battling cancer. That employee sent an email to Okafuji expressing gratitude for “the extremely long leave period, high coverage rate of medical expenses, and organizational support.” The end of the email said: “In my mind, Itochu is the best company.” However… The employee who sent the email passed away a month later at the young age of 56. Okafuji, who rushed to the funeral, sobbed uncontrollably without worrying about those around him, and made a vow in front of the altar. “Now, what I can do is to make this company, which you said was the best and a good company, an even more wonderful company, and report back to you in the near future."
"Okafuji decided not to rely on resources, but to nurture people. As a trading company, he simply did what should be taken for granted."
"When companies grow large, it’s difficult to imitate others’ successes, even if you see that their performance has improved. Looking back at Okafuji’s messages since he took office, he did not make bold declarations like “We will become number one in the industry” from the start. He used carefully thought-out strategies even in PR both internally and externally."
"Kobayashi, who has experience as an escort, carries two huge suitcases and travels alone. One of the suitcases is a care package for local employees. Inside are large amounts of rice, yokan, and a handwritten message from Okafuji. A subordinate once said, trying to sound knowledgeable, “Vice President Kobayashi, it would be more efficient to send those.” Kobayashi scolded him. “There is meaning in me personally carrying heavy things.” Even now, Kobayashi boards planes carrying over 20 kg of rice, then transfers to cars, trains, boats, and hires rundown taxis to reach the remote offices. Just because he is a vice president of a general trading company doesn’t mean he can simply socialize at fancy golf clubs."