Entity Dossier
entity
P G Wodehouse
Strategic Concepts & Mechanics
Signature MoveOblique Messaging for Direct Truths
Cornerstone MoveFlip the Frame Before Solving the Problem
Signature MoveClever and Lazy Beats Clever and Busy
Competitive AdvantageBrands as Non-Shitness Guarantees
Operating PrincipleSerendipity as Engineerable Asset
Signature MoveKill Anxiety Before Building Preference
Signature MoveSatisficing Over Maximising as Default Lens
Strategic PatternSocial Embarrassment as Purchase Governor
Cornerstone MoveFind the Missing Third That Logic Won't Tell You
Signature MoveTransaction Cost as Hidden Competitor
Competitive AdvantageOverheard Signal Beats Direct Message
Decision FrameworkPath Dependency Precedes Brand Choice
Cornerstone MoveSteal From Adjacent Fields, Not Your Own
Risk DoctrineNaked Greed Destroys Brand Value
Strategic PatternSmall Can Charges More Than Big Can
Identity & CultureIdeals Outlive Strategies
Primary Evidence
"- Under the Frog and The Thought Gang by Tibor Fischer - Born Liars by Ian Leslie - The complete Sherlock Holmes - P G Wodehouse (all) - How I escaped my certain fate, by Stewart Lee - The Great Stagnation, by Tyler Cowen - Foundation Cities TED Talk by Paul Romer"
Source:Rory Sutherland