Parfums Dior
Strategic Concepts & Mechanics
Primary Evidence
"A few rooms on Rue de la Trémoille in Paris served as an office until a small hotel belonging to the Mercier family became available at 30 Avenue Hoche. Alain Chevalier, supported by the families, then decided to build a real headquarters in the image of the new group. A large modern building bringing together Hennessy on the first floor, Moët on the second, Parfums Dior on the fourth and fifth, financial services on the sixth, the General Directorate on the seventh, and on the eighth, two dining rooms with lacquer and orchid decor overlooking the rooftops of Paris, reflecting the new manager's fascination with Japan."
"No one speaks anymore. Caution and fear keep the group's employees entrenched in their original company. Those from Moët and Chandon in Épernay, those from Hennessy in Cognac, and those from Parfums Dior in Orléans."