Patrik

"Our parent company would be based in Holland because of that country’s attractive tax environment. An Irish company would hold boo’s intellectual property rights, while a string of companies in France, Germany, Sweden, the US and Britain would hold our assets in each of those countries. Patrik loved this sort of work, but Kajsa"

"Patrik was silent. I knew what he was thinking. Before Viant had brought us back down to earth, he and I had talked about possibly doubling our valuation in the next round. It wasn’t easy to let that go. Bataillard sensed our hesitation. “You haven’t achieved anything since the last round,’ he said. “Actually, the story is a lot worse. You should be grateful the valuation isn’t falling.’"

"The avalanche of media attention had been wonderful, yet it was a great distraction when our thoughts were turning with increasing urgency to the launch of the website. The person who found the situation most difficult was Patrik: he had to watch quietly from the sidelines as the world féted Leander and Malmsten. Yet he was a founder too who had played his full part in making boo what it was. Remaining discreetly in the shadows was not something that came naturally to Patrik, and it soon became clear that he was not going to tolerate it for much longer. I could hardly blame him. It was a bit like running a movie studio and being told you couldn’t go to celebrity parties."