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Pierre Boulanger

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"Incorruptible, blending in, tough on the job, and not talkative, they gradually invest in the factories and offices under the authority of Pierre Michelin and Pierre Boulanger. “The two Pierres,” said André Citroën, “on whom I will rebuild my temple.” The salaries of the main collaborators are authoritatively cut by thirty to thirty-five percent. Expense reports are scrutinized. Company cars are removed. Michelin, who before getting involved in the business had the Traction tested in Montlhéry, in Auvergne, and even in Sweden, knows the weaknesses of the model perfectly and knows they can be corrected quickly."

Source:Michelin: A Century of Secrets

"A flaw remains. Citroën has high-end models that sell well but nothing in the lower range anymore. By the end of October 1935, Pierre Boulanger requests the quick development of “a car capable of carrying two farmers in clogs, fifty kilos of potatoes or a barrel at a maximum speed of sixty kilometers per hour, with a consumption of three liters per hundred kilometers.” Starting all problems from scratch. And achieving an affordable solution: “No more than the price of a motorcycle,” requested Edouard Michelin. So, less than eight thousand francs, a third of the price of the “11 CV”. A pittance (the production cost will never be less than nine thousand five hundred francs). Boulanger limited himself to specifying that “aesthetics were of no importance.”"

Source:Michelin: A Century of Secrets

"Since there is no other solution, Edouard decided to establish a regency and entrusted it to the two men closest to him: his son-in-law Robert Puiseux, and his most faithful lieutenant Pierre Boulanger, whom he sent to restore order at Citroën. Two men who are, moreover, very dissimilar."

Source:Michelin: A Century of Secrets

Appears In Volumes