Pimstein

"Pimstein invested much of his profits in racehorses, but he failed to keep maintenance costs under control and became seriously indebted. Azcárraga Milmo not only agreed to lend him money, but also helped him buy a house by guaranteeing the mortgage. The young Emilio recognized a friendship worth cultivating, and once again his hunch was right. When Pimstein began to repay the loan, Emilio told him: “It’s the first time I’ve done something for someone and they take it into account. In all the other cases in which I’ve lent money, they lose it or disappear. I want you to work with me full-time.”"

"Shortly thereafter, Pimstein partnered with Colgate-Palmolive, one of the leading advertisers, to produce his first telenovela for TSM: Murallas blancas (1960). Guided by the people at Colgate—who had been trained in the United States in the art of television melodrama—Pimstein devoted himself fully to the new genre. Over time, he would become the most successful Spanish-language program producer in the world in terms of ratings, but without this bringing him the personal recognition that his commercial achievements deserved."