Entity Dossier
entity
Poul Plougmann
Strategic Concepts & Mechanics
Cornerstone MoveSystem-in-Play Over Standalone Toys
Relationship LeverageFans as Co-Developing Partners
Identity & CultureOwner as Idea Guardian Not Operator
Risk DoctrineCrisis of Belief Before Crisis of Cash
Competitive AdvantageQuality as Inherited Loyalty Engine
Operating PrincipleReinterpret the Idea—Never Replace It
Cornerstone MoveBurn the Wood, Bet the Brick
Strategic PatternDepth Before Breadth in a Single Idea
Signature MoveSell It Yourself or They'll Misunderstand It
Signature MoveSelf-Financing as Independence Doctrine
Signature MoveNo Orders—Figure It Out Yourself
Cornerstone MoveProgram the Brick Into the Computer Age
Cornerstone MoveAmputate the Empire to Save the Idea
Signature MoveGet On Your Knees to See Like a Child
Signature MoveNever Claim a Country of Origin
Primary Evidence
"But the opposite happened. Poul Plougmann had had two chances to get LEGO back on track. Now a third, even more critical rescue attempt was at hand, where it was clear many would have to be dismissed. Trust was gone. Poul Plougmann was dismissed. Kjeld Kirk Kristiansen stepped in and took over the leadership of LEGO and brought the 34-year-old Jørgen Vig Knudstorp close to him as an advisor, flanked by Jesper Ovesen."
Source:Lego - The Danish Management Canon, 3
"Jørgen Vig Knudstorp confided his concerns to Poul Plougmann and was asked to prepare a report. Jørgen Vig wrote the report – a critical description of LEGO’s condition and development – and sent it to the board with a copy to the management, instead of just to Plougmann himself."
Source:Lego - The Danish Management Canon, 3