President

Strategic Concepts & Mechanics

Risk DoctrineCourage to Retreat Over Reckless Advance

Competitive AdvantageAsia's Digital Gravity as Location Advantage

Cornerstone MoveSmall Fish Swallows Big Fish at Timing Inflection

Risk DoctrineSeventy Percent Victory Threshold

Relationship LeverageTen Generals Who Would Give an Arm

Signature MoveTwenty-Five Characters Before Every Decision

Signature MoveMeter-High Research Stacks Before Commitment

Cornerstone MoveNine-Filter Gauntlet Before Any Business

Strategic PatternInfrastructure Toll Booth Over Hit Products

Signature MoveFifty-Year Life Plan as Operating Calendar

Operating PrincipleThree-Hundred-Year Company Horizon

Decision FrameworkAspiration Before Vision Before Strategy

Strategic PatternNinety Percent Won Before Battle Begins

Capital StrategyBankrupt Audacity in Early Fundraising

Signature MoveTen-Person Teams with Daily Profit Closing

Signature MoveInstall Winning Habit Then Compound It

Cornerstone MoveInvention as Capital Creation Machine

Risk DoctrineLifebuoy Group Strategy Against Single-Point Failure

Primary Evidence

"◆ “Group Strategy” to Disperse Risk The last character in the third paragraph is “group” [group strategy: forming alliances with exceptional individuals or companies with the same aspirations, practicing “risk hedge”]. This means not excelling in a single product or business line, but placing importance on possessing business lines or organizations as multiple groups, a strategy known as “group strategy.” In the aforementioned article from “President” (January 1997 issue), Son speaks as follows. “Of course, the efficiency of a single-product management is high, and it’s undoubtedly the quickest way to raise ROI (Return on Investment). When starting up a business in a position of weakness, it’s better to focus on one business line and concentrate your forces."

Source:Son's Square Law (translated)

"In a feature titled “The ‘Words of Wisdom’ that Leaders Keep with Them” in the January 1997 issue of the business magazine ‘President,’ Masayoshi Son describes his motivation for taking an interest in “The Art of War” and the background of developing the “Law of Sun Squared.”"

Source:Son's Square Law (translated)

Appears In Volumes

Son's Square Law (translated)