Procordia

"Volvo’s then-CEO PG Gyllenhammar, who for many years was considered Sweden’s most powerful person, was one of those who bought into this reasoning. Among other things, he added the food company Procordia and the pharmaceutical company Pharmacia to his automobile business. A group like the forestry company Stora owned Swedish Match, which in turn not only produced matches, but also building materials, flooring, cardboard, and machines for fish gutting. Nokia manufactured such diverse products as televisions and rubber boots."

"When IK got its name, Savén had already made one of his most important deals, the purchase of the publishing house Liber together with, among others, the competitor Nordic Capital. “We couldn’t afford to buy it ourselves.” They also bought Esselte Publishing, with Norstedts Förlag, from Savén’s old domains and merged it with Liber. Three years later, the new publishing house was sold to Holland. “We signed at half past six in the morning at Procordia’s old office. There was always someone who needed to go somewhere, sometimes you just had to take the time you could find,” Björn recalls."