Provigo

"Provigo, a Francophone-led grocery store chain that was experiencing massive growth in Quebec, also made him an offer: supervisor for a chain of mid-sized grocery stores under the name Provibec, a kind of hybrid of Perrette stores and supermarkets. The position didn’t seem to offer much in the way of challenge, so he declined. Two days later, however, Provigo came back with a new offer. Would he be interested in launching a new store concept within the Provigo family, with the unique feature of being open morning to night, seven days a week? In short, they asked him to help build a banner—Provi-Soir—that would mount an attack against none other than Perrette. “I was the only person in Quebec who had the experience. And they were ready to pay for it. They made me an offer I couldn’t refuse.”"

"“They kicked me out. That was hard,” says Bouchard, who nonetheless understands Provigo’s reaction. Franchises must be loyal members of their clan. Obviously, Bouchard had had other projects in mind. “I knew I was going to go out on my own, but they forced me to do it a little sooner than I expected.” And it certainly didn’t happen in the way he thought he deserved. A bailiff appeared at one of his stores and presented him with an eviction notice—he who had built the Provi-Soir enterprise from its beginning. His wife, red with rage, gave the Provi-Soir delegate a furious warning: “One day, we will buy you out!”"