Entity Dossier
entity

Rai

Strategic Concepts & Mechanics

Signature MoveMrs. Valeria Is the Real CEO
Identity & CultureSixteen Commandments for Human Leadership
Operating PrincipleRetire Into the Laboratory Never the Boardroom
Competitive AdvantageDis Lu a Niun — Stealth as Strategy
Cornerstone MoveScarcity Into Sweet: Substitute Until You Win
Competitive AdvantageRaw Material Obsession to the Altitude
Signature MoveFamily Treasury, Never the Stock Exchange
Risk DoctrineSow Wisely, Accept Magpie Losses
Signature MoveIncognito in the Supermarket Aisle
Cornerstone MoveDiscover the Latent Desire, Then Invent the Category
Strategic PatternChildren's Hearts Win Mothers' Wallets
Cornerstone MoveBuild the Machine Nobody Can Copy
Identity & CultureMissionary Over Mercenary Entrepreneur
Signature MoveNo Party Without Ferrero
Operating PrincipleDeseasonalize the Product Calendar
Signature MoveSeventy Tastings Before Daylight

Primary Evidence

"In the early 1926, Pietro and Piera are in Alba, where they open a pastry shop on the corner of Vittorio Emanuele street and Pierino Belli street. The connection with Dogliani remains strong and every summer, once school is over, young Michele spends the holidays with mother Piera at his grandparents' and uncles' farm, which includes a hazel grove and a vineyard of their own, in the small district of Pianezzo, four kilometers from the main town. Years later, with his uncle Giovanni, he also goes up to Viaiano, to take part in the grape festivals or to drive some new tractor. The bond between the two brothers, Pietro and Giovanni, and their hometown will remain strong as long as they are alive: in 1956, for example, on the occasion of the Melbourne Olympics, Giovanni will present the community with one of the first televisions, an Olympic Channel set in a wooden cabinet, which will allow the locals to watch the programs of the newly-born Rai and the Olympic competitions which will see the Italians triumph in fencing, rowing, cycling."

Source:Michele Ferrero

Appears In Volumes