Reemtsma

"The German campaign linked the notion of pleasure with international travel. It was enthusiastically promoted by Fritz Bühler, a marketing expert from Basle appointed by Reemtsma to design a dynamic German version of the ‘international passport’ theme. He encapsulated it in the slogan ‘Der Duft der grossen weiten Welt’ (The aroma of the great wide world). It was dead right for Germany. Here was a nation hemmed in by other countries on all sides, with only a short coastline in the north. For their holidays they poured across their borders. ‘As an escape from unpleasant wartime memories and the unpleasant past, Peter Stuyvesant conveyed to young and old the idea of easily achievable affluence and hope beyond their borders,’ relates Rupert. Aeroplanes became a regular feature of Stuyvesant ads at a time when air travel was little more than a dream to impoverished Germans."

"Both Rupert’s bothers would follow him to the Rembrandt Group. The three brothers in the tobacco industry have been compared to the three brothers Reemtsma in Germany and the three brothers Reynolds in the USA, who built up the biggest cigarette factories in their respective countries."