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RJR Nabisco

Strategic Concepts & Mechanics

Signature MoveOwn Money Only to Follow Beliefs Fully
Cornerstone MoveBuy Up to the Parent's Stake, Force the Conversation
Strategic PatternKravis as Hostile Takeover North Star
Signature MoveExpected Value Before Every Bet
Decision FrameworkIRR Floor of 15% Non-Negotiable
Operating PrincipleIdle Assets as Governance Failure
Cornerstone MoveHunt the Balance Sheet Gap to ¥500 Billion
Capital StrategyChildhood Capital as Compounding Origin
Signature MoveQualitative Read of the Manager First
Relationship LeverageCross-Generation Trust as Deal Currency
Signature MoveDinner Table as Training Ground
Identity & CultureInvestor as Oversight Authority
Signature MoveSavén: Educate the Market Before You Can Sell To It
Operating PrincipleClear-Cut Forestry vs Regrowth Capitalism
Signature MoveJonsson: Wallenberg Network as Entry Ticket
Signature MoveMix: Shotgun Weddings Then Velvet-Rope Fundraising
Strategic PatternDeregulation as Deal-Flow Gold Rush
Capital StrategySecondaries: Passing Companies Between PE Funds
Cornerstone MoveDouble Profitability or Don't Enter
Cornerstone MoveHunt Corporate Orphans After Deregulation
Competitive AdvantageCanadian Pension Model: Kill the Middleman
Identity & CultureSwedish Hero Immunity for Visible Founders
Signature MoveKarlsson: Ratos as the Anti-Fund — Hold Seventeen Years If Needed
Risk DoctrineShort-Termism Trap: Five-Year Horizon vs Ten-Year Payoff
Signature MoveDahlström: Low Leverage, Family Businesses, Patient Capital
Cornerstone MoveDebt as the Engine, Company Pays Its Own Ransom
Signature MoveAhlström: Copenhagen Office to Dodge Swedish Capital Controls
Cornerstone MoveFee Airbag: Get Paid Win or Lose

Primary Evidence

"In 1988, the management of RJR Nabisco announced the MBO, encouraged by an investment bank's proposal. It later came to light that there was a secret agreement with M&A advisors that about two billion dollars in rewards would be given to the seven managers (themselves) if the MBO succeeded, and external directors also expressed support for the MBO. However, because the purchase price offered was too low, Mr. Kravis of KKR, a veteran LBO fund, angrily declared, "He intends to snatch RJR Nabisco at a cheap price!" and immediately announced a competitive TOB. Naturally, this TOB was hostile, but since it was offering a higher price than the MBO proposal, external directors had no choice but to approve it. As a result, KKR acquired RJR Nabisco for about twenty-five billion dollars in an LBO. This incident demonstrated that once a company is put up for sale, potential buyers come forward, and it gets sold to the highest bidder. In other words, the mission of a company is to maximize shareholder value. This acquisition amount was the highest in history at the time and was titled "BARBARIANS AT THE GATE" in books and movies. Mr. Kravis of KKR, a pioneer of hostile takeovers, became my role model."

Source:Lifelong Investor (translated)

"After Black Monday on October 19, 1987, RJR Nabisco's stock prices had been languishing. Ross Johnson, the CEO, saw this as an opportunity and proposed the buyout to privatize the company, which triggered the acquisition. Originally, RJR Nabisco had a plentiful cash flow from its tobacco business, and its management indulged in luxury. With a dozen corporate jets and thirty-six employee pilots dubbed the "RJR Air Force," and even acquiring star golfers and football players known as "Team Nabisco," President Ross Johnson had even been paying consulting fees to companies where his company's directors served as CEOs and covered salaries of directors’ household staff with company funds, effectively making the company his personal property."

Source:Lifelong Investor (translated)

"George Roberts and Jerome Kohlberg were significantly less extroverted, and they went home to their families when the day’s work was over. Kravis was also the most aggressive in business. He pushed forward when KKR in 1988 entered the legendary battle for RJR Nabisco, a large publicly listed corporate group that, among other things, sold cookies and cigarettes. At that time, KKR was the largest of the buyout firms and paid a record price of 25 billion dollars, a sum that would take ten years before anyone surpassed it."

Source:The Finance Princes - The Story of the Swedish Venture Capitalists

Appears In Volumes