Royal Dutch Shell

Strategic Concepts & Mechanics

Competitive AdvantagePioneer Buyer Leverage With Manufacturers

Capital StrategyAsset Rich Cash Poor as Permanent State

Relationship LeveragePersonal Intelligence Network Before Every Meeting

Signature MoveIrish Whiskey and a Handshake to Close

Cornerstone MoveSwallow Competitors Whole When Cash-Poor

Identity & CultureLoyalty Repaid With Loyalty

Decision FrameworkNon-Refundable Deposits as Commitment Theater

Cornerstone MoveTurn Cost Drains Into Cash Machines

Signature MoveScrew the Bankers, Let's Do It

Signature MoveCasting Director Not Operator

Strategic PatternProduction Over Exploration Immunity

Cornerstone MoveDouble the Bet on the Last Roll

Signature MoveCliff-Edge Comfort as Strategic Weapon

Signature MoveKeith Stanford's Briefcase as Survival System

Strategic PatternMonopoly Through Sequential Acquisition

Primary Evidence

"‘Today Baird is president of cuc global operations, dealing with top executives at ExxonMobil, Royal Dutch Shell and other mammoth corporations as well as heads of state throughout Europe, South America and Asia. From her Richmond, B.C., office she manages a team of 350 employees, many of them pilots and engineers g2 . unfamiliar with being directed by a female boss. Yet she commands the respect of everyone who encounters her within and beyond the corporation. Baird’s gratitude to Craig Dobbin for the opportunities and degree of support he gave her deepened through the years. Each time she appeared before the cuc board of directors to report on the activities and prospects of the firm’s global division, she ended her presentation with the statement: “By the way, I love the Chairman.”"

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

Appears In Volumes

One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company