Entity Dossier
entity

Rutledge

Strategic Concepts & Mechanics

Competitive AdvantagePioneer Buyer Leverage With Manufacturers
Capital StrategyAsset Rich Cash Poor as Permanent State
Relationship LeveragePersonal Intelligence Network Before Every Meeting
Signature MoveIrish Whiskey and a Handshake to Close
Cornerstone MoveSwallow Competitors Whole When Cash-Poor
Identity & CultureLoyalty Repaid With Loyalty
Decision FrameworkNon-Refundable Deposits as Commitment Theater
Cornerstone MoveTurn Cost Drains Into Cash Machines
Signature MoveScrew the Bankers, Let's Do It
Signature MoveCasting Director Not Operator
Strategic PatternProduction Over Exploration Immunity
Cornerstone MoveDouble the Bet on the Last Roll
Signature MoveCliff-Edge Comfort as Strategic Weapon
Signature MoveKeith Stanford's Briefcase as Survival System
Strategic PatternMonopoly Through Sequential Acquisition

Primary Evidence

"On the return flight to Newfoundland, Jones assumed the deal was dead before it was born. Rutledge was not prepared to accept empty promises. He had told J ones, in effect, that when the $500,000 was deposited in Rutledge’s account, they would talk. Until then, nothing was going to happen. In St. John’s, Jones broke the news to Dobbin, who pondered the situation for a moment, then shrugged and said, “So pay him the half-million out of our operating line,” meaning the million-dollar credit arrangement Sealand had with rp Bank to cover the firm’s day-to-day expenses. Jones protested they couldn't do that. Tp granted the credit to pay for salaries, rent, fuel and other expenses, not to spend it on acquisitions. The bank would never approve giving half of Sealand’s entire line of credit to Rutledge just to open negotiations. Besides, reducing their access to available cash by 50 per cent would leave Sealand in a difficult position when it came to paying its bills. Dobbin’s response was familiar to Jones by now. “Screw the bankers,” he said. “Let’s do it.”"

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

"Within a few days, Jones was on his way to meet with Rutledge at his firm’s office in Buttonville Airport, northeast of Toronto. Rutledge greeted him warmly, then set the first rule. Before negotiations began for Sealand to acquire his company, Rutledge wanted a guaranteed non-refundable deposit of $500,000. No matter how the negotiations proceeded and whether or not a purchase deal was reached, Rutledge would pocket the $500,000. Rutledge also set a negotiating deadline. If a deal was not reached within ninety days of Rutledge receiving the deposit, discussions would be cut off and Rutledge would retain the half-million dollars."

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

Appears In Volumes