Saab
Strategic Concepts & Mechanics
Primary Evidence
"We had support and funding from all the Nordic governments, and were given an office in the Finnish consulate on Madison Avenue. They regarded our festival as just the sort of initiative they had been looking for to promote Scandinavia abroad. We took on a couple of staff and somehow our plans, which had started out quite modest, just grew and grew. Soon, we also had sponsorship from some of Scandinavia’s biggest companies — Ericsson, Saab, Ikea, Carlsberg, Absolut Vodka. We were never afraid or too embarrassed to ask for money. In New York we sent out flyers to all the literary associations and put up posters in universities, libraries, theatres. We called up writers, who introduced us to other writers, and soon we found that we had infiltrated New York’s literary set. We became the talk of the town, the crazy Swedes that everyone wanted to hang out with. Even Esquire wrote a piece on us. ‘All this wasn’t particularly difficult to pull together,’ I was quoted as saying. “Everyone was so friendly. Americans have so many friends — friends, very good friends, best friends.’ The tone of the article was one of amused astonishment that a poetry festival should have taken New York:by storm."
"The 2008 global financial crisis provided Chinese capital with the opportunity to acquire quality assets worldwide. In the automotive industry, there were numerous cross-border acquisitions, such as Nanjing Automobile Group acquiring the British Rover, Shanghai Automotive Group acquiring South Korea’s SsangYong, and BAIC acquiring Sweden’s Saab. The most famous of these was Geely’s acquisition of Volvo."
"There are many meetings now. Stefan Persson has taken the time to commute between several boardrooms outside of H&M for a couple of years. He cannot say no when the Wallenberg family calls and gives him a seat on the board of the appliance company Electrolux, where Jacob Wallenberg, among others, sits. Wallenberg has been a leading industrial family for a long time, and there is a lot to learn from that experience. The family controls a dozen Swedish large corporations the size of H&M, such as Ericsson, Electrolux, and Saab, but without serving as CEOs. Typically, they govern as board members instead."