Scotland

"_ Some people later questioned the logic of having a call centre located in London, where rents were so high. But this was where the best people were — and it would have badly dented the credibility of an online urban fashion and streetwear retailer to have its telephones answered -by call centre assistants in some remote location in - Scotland. -"

"Once he had become wealthy from fishing, Thor started preparing for the founding of Eimskip, a publicly traded Icelandic shipping company, which was to operate between Iceland and neighbouring trading partners, particularly Scotland and Denmark. He hosted the preparatory meetings at his home and was the biggest individual shareholder, and he probably thought he would be chairman of the board. But when push came to shove, his colleagues did not think it proper for a Dane to be chairman of a company that had become emblematic of Iceland’s renaissance and was referred to as the nation’s ‘dream child’ during its initial stock offering. He was appalled and never had anything to do with the running of Eimskip again."

"Ever-increasing production led to a slump in prices in some years. To strengthen their position, farmers created associations that dealt with sheep merchants, sometimes even bypassing them entirely and selling directly to Scotland. These associations were early manifestations of what would later become the trade co-operatives, which were to have a marked influence on Icelandic society and my great-grandfather’s life in particular, much to his displeasure."