Entity Dossier
entity

Sikorsky

Strategic Concepts & Mechanics

Competitive AdvantagePioneer Buyer Leverage With Manufacturers
Capital StrategyAsset Rich Cash Poor as Permanent State
Relationship LeveragePersonal Intelligence Network Before Every Meeting
Signature MoveIrish Whiskey and a Handshake to Close
Cornerstone MoveSwallow Competitors Whole When Cash-Poor
Identity & CultureLoyalty Repaid With Loyalty
Decision FrameworkNon-Refundable Deposits as Commitment Theater
Cornerstone MoveTurn Cost Drains Into Cash Machines
Signature MoveScrew the Bankers, Let's Do It
Signature MoveCasting Director Not Operator
Strategic PatternProduction Over Exploration Immunity
Cornerstone MoveDouble the Bet on the Last Roll
Signature MoveCliff-Edge Comfort as Strategic Weapon
Signature MoveKeith Stanford's Briefcase as Survival System
Strategic PatternMonopoly Through Sequential Acquisition

Primary Evidence

"On the upside, Dobbin’s pioneering move provided leverage in his negotiations to purchase the Super Pumas. Aerospatiale needed a breakthrough in the North American market, dominated by homegrown competitors Bell and Sikorsky. Aerospatiale were prepared to accommodate the first serious purchaser of Super Pumas with attractive deals, and they did, after Sealand received an injection of capital from Louisiana-based Petroleum Helicopters. Cash acquired in exchange for 22 per cent equity in Sealand enabled Dobbin to place a down payment on a fleet of Super Pumas for delivery in 1982."

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

"The people at Aerospatiale had a different view. For several months the company had tolerated Sealand’s neglect of its debt in exchange for Sealand’s showcasing its Super Puma fleet in North America. U.S.’helicopter firms had long favoured domestic manufacturers, notably Sikorsky and Bell. The Super Pumas were foreign and highly advanced. How reliable could they be, and how good was French engineering and quality control? Whenever those questions arose, Aerospatiale pointed to Sealand’s success in servicing oil platforms off the coast of Atlantic Canada, high in the Arctic and down in the South American jungle. There was a limit to Aerospatiale’s tolerance, however."

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

Appears In Volumes