SoftBank Japan
Strategic Concepts & Mechanics
Primary Evidence
"At that time, Gokitani had almost no knowledge about PCs or software. However, the explanation of the business content given by Masayoshi Son was very coherent and understandable. Gradually, he began to take interest and intuitively felt, “This could work.” They talked for about an hour. A loan of about 20 million yen was possible at the branch manager’s discretion. However, for 100 million yen, it had to pass through the head office’s screening department. After Masayoshi Son left, Branch Manager Gokitani called Dai-Ichi Kangyo Bank’s Osaka and Namba branches. It was to approach Joshin Denki and Sharp. Gokitani had previously worked at the Osaka branch. President Norihiro Sumikawa of Joshin Denki responded to the Namba branch manager: “I intend to do business positively.” Also, Vice President Masaharu Sasaki of Sharp directly called the loan deputy manager of the Osaka branch and conveyed: “I know Mr. Son well. He is reliable. If Dai-Ichi Kangyo can take care of him, I would be most grateful.” The headquarters’ corporate department, which examines small loan projects, promptly discussed it, including Branch Manager Gokitani. The screening results were a total of minus fifteen points. However, Gokitani added fifteen points in the “Future Prospects” item, resulting in a final score of zero, and the loan was eventually approved. Just a week later, Dai-Ichi Kangyo lent 100 million yen to SoftBank Japan at the prime rate at that time."
"SoftBank Japan soon embarked on the publishing business. Part of the 100 million yen borrowed from Dai-Ichi Kangyo was invested. This became a launching pad for SoftBank Japan’s rapid growth. Building on these experiences, Masayoshi Son became an expert at securing loans from banks. However, this does not mean that banks easily decide to lend. Therefore, Masayoshi Son has used every possible means, skillfully using eloquence, and continuously made efforts to stir the hearts of bankers to secure loans."