Stenbeck
Strategic Concepts & Mechanics
Primary Evidence
"- I think it’s the best Stenbeck story, better than the ones about him losing his temper and shouting at people. Because this one shows what makes him scary, and unusual: that he is completely insensitive when it comes to humiliating close associates in front of other people. Imagine that he forced Friedman - who was quite an important person in the company then! - to spend so much effort and time on a tart. It’s callous."
"It is said to have taken H&M ten years to achieve profits in Germany, but afterwards, the country was for a long time the clothing company’s largest market. It took about as long for the Bonnier-owned Dagens Industri to become a cash cow. Stenbeck built his media empire against the wind; for a long time, his project was seen as the expensive, pointless playground of a powerful man. Over the years, the playground became the backbone of the dynasty."