Studebaker
Strategic Concepts & Mechanics
Primary Evidence
"You thought it was tough going from dealer to dealer for Clairtone every single summer, signing for the new models, competing against Admiral and RCA and so on. Try doing it with car dealers ... Clairtone has only six hundred dealers; Studebaker has eleven hundred. So it ain’t for me, Peter. I’m well off. Why should I waste my life? We're on top of the heap. I’m young, and there’s no way I want to do this for the next five years. You've got my backing if you want to go through with it, but you're on your own, kid. It’s your decision, but it’s also your pain.”"
"How could mergers depress an economy? Davis explained as follows. Big companies combined to make bigger companies, until a few names (General Electric, DuPont, GeneralMotors, and U.S. Steel) dominated their respective industries. With these giants throwing their weight around, smaller, more innovative enterprises scrambled to survive. In the auto industry alone, a procession of car makers (Stutz, Reo, Auburn, Hupmobile, Willys-Overland, Hudson, Packard, Studebaker, and others) went bankrupt or were consumed by more powerful rivals."