Most coverage
Rory Sutherland has the strongest coverage in these notes.
Organization
Organization
The Economist
1 Books2 Highlights16 Themes
The Economist appears across 1 book, with 2 highlights.
Books
Notes
Recurring themes
Oblique Messaging for Direct Truths, Flip the Frame Before Solving the Problem, Clever and Lazy Beats Clever and Busy
Start here
Take the economist ad —“‘I never read the economist’—Management Trainee aged 42”—it’s a very boring proposition. It’s “read this magazine and you’ll be more successful at your job”, but by saying it in an oblique and fu…
Ask about The Economist
Answers use only the 1 books and 2 highlights on this page.
Highlights
"Take the economist ad —“‘I never read the economist’—Management Trainee aged 42”—it’s a very boring proposition. It’s “read this magazine and you’ll be more successful at your job”, but by saying it in an oblique and funny way, it’s perfectly okay to say it."
Rory Sutherland
"If you want a long-lived brand, avoid strategy altogether — instead have an Ideal (like Nike, Apple) or an executional device (Andrex, The Economist). Anything with a strategy is doomed never to outlive your client. Discuss."
Rory Sutherland
Themes
Oblique Messaging for Direct TruthsFlip the Frame Before Solving the ProblemClever and Lazy Beats Clever and BusyBrands as Non-Shitness GuaranteesSerendipity as Engineerable AssetKill Anxiety Before Building PreferenceSatisficing Over Maximising as Default LensSocial Embarrassment as Purchase GovernorFind the Missing Third That Logic Won't Tell YouTransaction Cost as Hidden CompetitorOverheard Signal Beats Direct MessagePath Dependency Precedes Brand ChoiceSteal From Adjacent Fields, Not Your OwnNaked Greed Destroys Brand ValueSmall Can Charges More Than Big CanIdeals Outlive Strategies