Entity Dossier
entity
Tiffany’s
Strategic Concepts & Mechanics
Signature MoveBetter Not Different Innovation Discipline
Decision FrameworkMinding the Store Acquisition Rule
Strategic PatternFashion Beyond Utility Value Creation
Strategic PatternLuxury Accessibility Market Expansion
Operating PrincipleProduct Fanaticism as Performance Driver
Signature MoveService Revolution in Snooty Industries
Cornerstone MoveSerial Vision Space Planning Revolution
Cornerstone MoveThreshold Resistance Elimination Strategy
Strategic PatternConsistent Mediocrity as Brand Promise
Signature MovePersonal Space Reconnaissance Tours
Signature Move100 Percent Locations Through Traffic Engineering
Primary Evidence
"In the current retail climate, it’s difficult for department stores and other large retailers to compete if they stake out the middle ground. One of the defining features of our economy in the past few decades has been the growth and expansion of luxury retailers. And for almost as long as we’ve been in business, we’ve focused on appealing to the luxury retailing customer. Again, this involved overcoming threshold resistance. Because while comparatively few people can afford to do all their shopping at high-end stores like Tiffany’s or Neiman Marcus, a lot of people can afford to do some of their shopping at such stores. That’s why the world of fashion has expanded so rapidly."
Source:Threshold Resistance