Turner Broadcasting

Strategic Concepts & Mechanics

Cornerstone MoveEquity Stakes for Distribution Leverage

Competitive AdvantageCableLabs Royalty-Free Standards Play

Cornerstone MoveStock Architecture to Lock Control

Competitive AdvantageBlackout as Franchise Leverage

Capital StrategyTax-Sheltered Growing Annuity

Capital StrategyInsurance Company Capital Over Banks

Signature MoveNever Bet the Whole Farm

Strategic PatternWarrants as Industry Coordination Currency

Decision FrameworkEmpathy as Negotiation Architecture

Signature MoveThrow the Keys on the Table

Signature MoveOwn a Small Piece of a Winner You Can't Run

Operating PrincipleDecentralized Cowboys with Centralized Benchmarks

Risk DoctrineWhat If Not as Decision Filter

Strategic PatternScale Economics as Survival Doctrine

Signature MoveAsk One Sharp Question to Crack Open Intel

Signature MoveCash Flow Not Earnings as Currency

Cornerstone MoveBuy the System, Pay With Its Own Cash Flow

Identity & CultureIntrovert's Edge Through Listening

Strategic PatternProfitable Service Over Growth for Growth

Operating PrincipleIncorporating Problem Causers Into Solutions

Capital StrategyMoral Obligation Bond Innovation

Strategic PatternBear Hug Takeover Strategy

Signature MoveRelationship Banking Over Transaction Focus

Signature MoveGovernment Partnership During Business Crisis

Signature MoveTheater in High-Stakes Negotiations

Decision FrameworkSquare Pegs Into Round Holes

Signature MoveCrisis Action Before Complete Data

Primary Evidence

"In September 1995, Ted had made up his mind, and Time Warner agreed to pay $7.5 billion for Turner Broadcasting, creating the largest entertainment company in the world. Jerry Levin would keep his CEO/chairman title and Ted would be vice chairman, responsible for the cable networks of both companies, including HBO. When the deal finally closed, and the TBS shareholders exchanged each TBS share they owned for three-quarters of a Time Warner share, Ted, overnight, would become a billionaire, with his personal holdings in TBS stock worth north of $2 billion."

Source:Born to Be Wired

"William McGowan was able to launch MCI to compete with AT&T. Ted Turner was able to create Turner Broadcasting. Hundreds of millions of dollars were raised through the sale of junk bonds and used to build new companies."

Source:Dealings

Appears In Volumes

Born to Be Wired Dealings